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Our philosophy. Human, by design.

AI can now turn a sentence into a finished track. It takes away the need to make music, but not the desire to make it. Xionia Audio builds instruments for that desire, so you can discover a sound, shape it, play it and make it your own.

Blue beams sweep over a crowd as a performer plays on stage.
Photograph by A J. on Unsplash.

Making music

Asking for music and making it are different experiences.

Pads glow on a drum machine in a studio lit blue.
Photograph by XT7 Core on Pexels.

Asking

A result, in seconds.

One person wants an atmospheric electronic track. They describe it in a sentence and have it moments later.

Making

A discovery, of your own.

Another finds an unusual texture, experiments with harmony, reshapes the envelopes, struggles with the arrangement and ends with something that says exactly what they feel.

Both might end up with beautiful music. Only one has had the joy of making it. People still learn the piano, paint and write poetry long after technology offered easier ways to get the result, because creating something and consuming it are different experiences.

We see AI as the instrument maker, never the musician. You describe the instrument you want to play, and it builds one you can discover, learn and master. The music is yours to make.

“In an AI-dominated world, people will want to spend their time creating, crafting and doing the things they enjoy.”

Stephen Ankelen, Founder and CEO, Xionia

What we believe

The joy is in the making.

  1. Instruments, not generators.

    A generator hands you a result. An instrument gives you a relationship with sound, one you can practise, push and make your own. A piano has never written a song, and people still devote their lives to playing one.

  2. Remove the friction. Keep the reward.

    The best creative tools don’t take away the effort that matters. We engineer out the tedious wiring and the frustration, and keep the discovery, the craft and the satisfaction of getting a sound exactly right.

  3. Your fingerprint on every sound.

    The choices, experiments and happy accidents of a human player are what make music personal. Our instruments are built to carry them, not to smooth them away.

  4. AI that answers to you.

    Where we use AI, it’s optional and it shows its work. Its job is to help turn deep synthesis into an instrument you can play, with every layer still open underneath and every suggestion yours to keep, change or reject.

  5. Deep enough to master. Alive enough to surprise.

    An instrument should respond consistently enough for you to build real skill, and reveal something new every time you come back to it. Mastery and discovery belong together.

  6. Music brings people together.

    Music has always been one of the ways people reach each other. When anything can be generated, what a person can play, and who they play it with, matter more than ever.

Where every instrument starts

Your sound comes first.

Every Xionia instrument begins with the people who’ll make something with it, and the sound each of them is reaching for. Musicians, producers and sound designers each need something different from an instrument, and we design for all three.

Hands play the keys of a synth in magenta light.
Photograph by Martin Hexeberg on Unsplash.
  • Musicians

    Instruments that answer your hands.

    Expression is part of every Xionia instrument, so the sound follows the way you play, in the studio or on stage.

  • Producers

    Ready for real sessions.

    Designed to work in all the major DAWs, tested in real sessions and built so the sounds you make today keep opening in future versions.

  • Sound designers

    Depth, with every layer open.

    Synthesis, effects and Motion Waves on every supported parameter, all of it editable, so you can build a sound from nothing and keep reshaping it.

Some of the hardest problems in sound fascinate us, from the living instability of analog circuits to the way a struck body rings. What makes each one worth solving is what it will let you make.

“What will you make with it?” comes before “What can it do?”

Five questions

What we ask of every instrument.

A session is no place for an instrument that lets you down, so we engineer every one for sound quality, stability and performance. Each one is also designed to answer five more questions.

  • Creativity

    Does it inspire?

    Does it lead you to ideas you wouldn’t have found on your own?

  • Expression

    Can you be heard through it?

    Can you put your feelings and personality into the sound?

  • Enjoyment

    Is it a joy to play?

    Is it satisfying to explore, to play and to master?

  • Connection

    Does it bring people together?

    Can you share what you make, and make music with other people?

  • Growth

    Does it reward practice?

    Does it grow with you, and help you find a style of your own?

In our instruments

How it shapes what we build.

A fan of teal lasers spreads over a dark dance floor.
Photograph by Christian on Unsplash.

Looking ahead

What an instrument could become.

The musical instrument of the future may not be something we simply own or operate. It may be something we create a relationship with, develop alongside and use to connect with other people.

Artificial intelligence will give us unprecedented freedom to invent instruments and explore sound. But it is human curiosity, imagination, physical expression and social connection that will bring those instruments to life.

The future of musical instruments isn’t just about producing sounds we’ve never heard before. It’s about enabling experiences of creativity we’ve never had before.

First Light

We build the instruments. You make the music.

Join First Light for sound previews, first looks at the instruments in action and release news from Xionia Audio, for the seven stars and StarShaper.

First Light members will get an introductory offer on each instrument at its release, with the details announced alongside its pricing.

Once you’re in, tell us what you make and what you’re reaching for. We read every reply, and what you tell us helps shape our instruments.